Avnet (digital)

Avnet is a $4 billion electronics company. What do they do? With so many divisions under one roof, not even their own customers know. Some people know them for supplying components. Others for design and prototyping or logistics. Their other major problem? How to communicate everything they do to multiple audiences with a $150K production budget.

So instead of making a generic capabilities video, we created a series of modular mini videos. Partnering with dynamic ad server Flashtalking, we were able to create 450 different combinations, targeting audiences with the specific parts of Avnet's business that would interest them most. The ads dynamically reacted to days of the week, time of day, geolocation and even the content the target was reading. The result? The most successful campaign in the history of Avnet — and of Flashtalking.

PRE-Roll

Social

ACD Art Director: Julie Shanahan, ACD Writer: Greg King