Bad Gifts for Good (Integrated)

The holidays can be a stressful time. So instead of sending one more unwanted fruit basket to our clients, we decided to send a little catharsis instead. We chose five iconic bad gifts and created an interactive experience where users could destroy them in creative and satisfying ways. We even gave them the perfect excuse to spend their entire lunch hour doing it. For every gift they destroyed, we donated $5 to charity. We hit our donation goal in less than 48 hours with the local news and Adweek getting in on the fun.

holiday card

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CD: Lou Flores, ACD Writer: Greg King, ACD Art Director: Julie Shanahan