MONROE SHOCKS (integrated)

People never think about their shocks. Unless they're going over a pot hole. And they certainly don't think about changing them. So how do you plant the idea in people's heads in a way that translates globally? You remind them of a simple truth. Everything gets old.

Outdoor

digital

Ads were served to users when they skipped a song. No word on how many times this involved Katy Perry's Firework.

RADIO

CD: Brian Ganther, Writer: Greg King, Art Director: Michele Underwood