PRe-Roll
Website Content
Greg King
Creative Director
VEGAS WEDDINGS (digital)
When most people think of Vegas weddings, they think of a quickie wedding that will never last. We needed to expand the narrative beyond the Elvis wedding. To show people that no matter what style of wedding they wanted, their forever could happen in Vegas. And it was a message that resonated. Campaign videos beat cost per view benchmarks by 50%, organic weddings traffic on VisitLasVegas.com increased 1,808% and marriage licenses rose above pre-pandemic levels.