SPICE ISLANDS (DIGITAL)

Every spice has a story. Where it's from. How it's harvested. How it's stored. It all makes a difference when it comes to flavor. Seriously, you wouldn't believe what they go through to get vanilla. And what better place to tell that story than online.

online banners

Partnering with Point Roll, we created banner ads that targeted recipes using specific spices and dynamically added the name of the recipe to the banner – something that had never been done before. The result earned us an honorable mention at the Webbys.

WEBSite

CD: Michael Fazende, ACD: Jim Root, ACD: Sandy Derhovsepian, Writer: Greg King